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Betr
Media & Entertainment
Betr is a mobile sports betting and micro-betting company, co-founded by influencer Jake Paul, that offers fast, lower-stakes bets than other platforms on single plays within live sporting events.
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Betr was founded in 2022 by Joey Levy along with internet personality and professional boxer Jake Paul, who serves as a co-founder and prominent public face of the company, built around the concept of "micro-betting," which lets users place small, fast-resolving wagers on discrete individual events within a game, such as whether the next pitch in a baseball game will be a strike or whether a specific play will result in a certain outcome, rather than only traditional bets on a game's final outcome or point spread that can take hours to resolve. This design was aimed particularly at younger, mobile-native sports fans and social media audiences who the company argued wanted shorter, more frequent, lower-stakes betting experiences integrated more directly into the moment-to-moment excitement of watching a live game, rather than the larger, slower-resolving wagers typical of traditional sportsbooks. Betr leaned heavily on Jake Paul's substantial social media following and influencer marketing more broadly to acquire users, reflecting a broader strategy among newer consumer betting apps of using creator-driven marketing to reach younger audiences who may engage less with traditional sports betting advertising like television commercials during game broadcasts. The company has operated in the fast-growing U.S. mobile sports betting market that expanded rapidly following the 2018 Supreme Court decision striking down the federal ban on sports betting outside Nevada, a market that has since become dominated by larger incumbents like DraftKings and FanDuel, making differentiation through product format, like micro-betting, and audience, like younger and influencer-driven users, an important strategy for newer entrants. Betr has also built a media and content arm producing sports betting-related commentary and content aimed at engaging its target audience beyond just the betting product itself. The company has raised venture funding from investors to expand its state-by-state regulatory footprint as it has sought to scale its micro-betting product across the fragmented, state-regulated U.S. sports betting market.
FOR QUALIFIED INSTITUTIONAL AND ACCREDITED INVESTORS ONLY: Under federal securities laws, private market investments on this platform are available exclusively to Institutional and Accredited Investors. Verification of status required before investing. Private investments involve significant risks including illiquidity, potential loss of principal, and limited disclosure requirements. "Augment" refers to Augment Markets, Inc. and its affiliates. Augment Markets, Inc. is a technology company offering software and data services, not a bank or financial institution. Cash Accounts are provided by Modern Treasury Corp. financial institution partners and through Augment's technology. Augment does not act as a money services business, provide money transmission, or serve as a custodian of funds. Funds held in your Cash Account are not FDIC insured unless expressly disclosed. Full terms available in the Augment Cash Account Agreement. Brokerage services are offered through Augment Capital, LLC, an affiliated broker-dealer and member FINRA/SIPC. "Investment accounts" are not brokerage accounts and do not hold customer funds or securities. Investment advisory services are offered through Augment Advisors, LLC, an SEC-registered investment adviser. Registration with the SEC does not imply a certain level of skill or training. Neither Augment Advisors, LLC nor Augment Capital, LLC provide legal or tax advice; consult your attorney or tax professional regarding your specific situation. For additional information, please refer to Augment Advisors, LLC's Form ADV Part 2A (Firm Brochure) and FINRA BrokerCheck.
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